Business in Turkey - A Guide to Success

Nov 4, 2023


Are you looking to expand your business horizons and explore new markets? Look no further than Turkey, a vibrant country at the crossroads of Europe and Asia, offering a plethora of opportunities for entrepreneurs and investors. In this guide, we delve into the exciting world of business in Turkey, providing you with valuable insights and tips to help you succeed and outrank your competitors.

Why Choose Turkey?

Turkey, with its strategic location, talented workforce, and robust economy, has emerged as a top destination for businesses from around the world. It serves as a gateway between Europe and Asia, allowing easy access to a market of over 1.5 billion people. Furthermore, Turkey's young and skilled labor force, coupled with its favorable business environment, makes it an attractive investment hub.

Thriving Industries

When it comes to business opportunities, Turkey excels in various industries. Some of the key sectors that are driving the country's economic growth include:

  • Tourism: Turkey's rich cultural heritage and stunning natural landscapes attract millions of tourists each year. Investing in the hospitality industry or related services can be highly lucrative.
  • Manufacturing: Turkey is a manufacturing powerhouse, known for its automotive, textile, machinery, and electronics industries. With a skilled workforce, investing in manufacturing can yield substantial profits.
  • Real Estate: The booming construction industry offers numerous opportunities for investment, especially in commercial and residential projects in major cities like Istanbul.
  • Technology: Turkey's IT sector is rapidly growing, fueling innovation and attracting tech giants from all over the world. Investing in technology-related businesses can unlock tremendous potential.

Doing Business in Turkey

Navigating the Turkish business landscape can be seamless if you understand the local customs, procedures, and legal requirements. Here are some essential insights to ensure your success:

1. Establishing Your Business

Before you kick-start your business operations in Turkey, it is crucial to choose the right legal entity for your enterprise. Common options include setting up a joint-stock company, a limited liability company, or a branch office. Consulting with local experts and conducting thorough market research will help you make informed decisions.

2. Understanding the Market and Consumers

Researching and analyzing the Turkish market is essential to tailor your products or services according to local preferences and demands. Turkish consumers highly value quality, affordability, and excellent customer service. Adapting your offerings to cater to their needs will give you a competitive edge.

3. Building Strong Business Relationships

In Turkey, personal connections and networking play a significant role in business success. Cultivating relationships with local partners, suppliers, and customers is vital. Attend industry events, trade fairs, and business forums to expand your network and build trust within the Turkish business community.

4. Navigating Legal and Regulatory Frameworks

Understanding the legal and regulatory requirements in Turkey is crucial to ensure compliance and avoid any legal complications. Familiarize yourself with tax obligations, employment laws, and intellectual property rights to safeguard your business interests.

5. Hiring a Local Workforce

Employing talented professionals from the local workforce can significantly contribute to the success of your business in Turkey. Turkish employees are known for their dedication, adaptability, and strong work ethic. Offering competitive compensation packages and investing in their professional development will help you attract and retain top talent.

Investment Incentives

To further encourage foreign investment and boost the Turkish economy, the government has implemented various incentive programs. These include:

  • Tax Breaks: Specific regions and sectors qualify for tax exemptions or reduced tax rates, providing significant cost-saving opportunities.
  • Customs Duty Exemptions: Importing machinery, equipment, or raw materials may be exempt from customs duties, reducing production costs.
  • Investment Support: Government agencies offer financial support, grants, and consultancy services to foreign investors, easing the entry into the Turkish market.

The Future of Business in Turkey

As we move towards the future, Turkey's business landscape continues to evolve and innovate. The government's commitment to infrastructure development, digital transformation, and economic reforms opens up exciting possibilities for businesses of all sizes.

Emerging Technologies

Turkey's focus on emerging technologies, such as artificial intelligence, blockchain, and renewable energy, creates vast opportunities for tech-driven businesses. Investing in these cutting-edge sectors can give you a competitive advantage and lead to long-term success.

Strategic Trade Partnerships

Turkey's commitment to enhancing its trade relations with other countries strengthens its position as a global business hub. The country's participation in international trade agreements and partnerships enables businesses to access new markets and reach a broader customer base.

Sustainable Practices

Turkey recognizes the importance of sustainable business practices and environmental stewardship. Incorporating eco-friendly initiatives into your operations will not only contribute to preserving the environment but also attract environmentally conscious consumers.


Expanding your business to Turkey offers immense potential for growth and success. With a favorable business environment, strategic location, and a dynamic market, Turkey continues to attract businesses from across the globe. Armed with the knowledge and insights provided in this guide, you are well-equipped to navigate the Turkish business landscape and outrank your competitors. Take the leap and embrace the endless possibilities that await you in this thriving market.
Walter Bianchini
Turkey 🇹🇷 is a golden opportunity for business growth! 💼💪
Nov 8, 2023