Your website is the face of your small business online and should be thought of as a business asset, not just your piece of internet real estate.  When you hire the right professional web designer in Cincinnati, you’ll have a small business web design that:

  1. attracts your target customers
  2. gets users engaging with your brand’s content
  3. collects email addresses and leads to stay connected with users
  4. convinces users to take action and increases sales

Hiring a professional web designer is always the best option for peak website performance, but you may not have the budget for that yet.

If you’re designing your own website, you’ll want to implement these 10 high-converting strategies for your small business web design.  Without these basic strategies in place, your website will not be performing as well as it should.

1. Brand Authenticity

Gone are the days of boring content on a company’s website – or at least they should be.  Consumers want to stronger connections in 2022, and a great way to start connecting is through authentic content. Get personal with your website content and show off your personality.

2. Social Proof

Include reviews and testimonials from customers that rave about your business. Show a few on your Home Page and if you have a lot of them, include a Testimonials Page on your site.

By including social proof on your website, you’re letting potential customers know a few key things about your business:

  1. You have experience and knowledge in your industry.
  2. Your customers are so pleased with your work that they take the time to leave reviews.
  3. You address problems head-on and are eager to make things right.

3. CTA On Every Page

CTA’s (call-to-actions) should be present on every page of your website. Think about what you want the the user to do next, then ask them to do it.

If you want them to sign up for your email list, include a free PDF download with helpful tips as a lead magnet.  If you want them to take the next step for a free quote and call you, add a “Call Now” button to your website.

Just be sure to limit the choices to one or two for better conversion rates.  Too many options tend to overwhelm people and then they choose to do nothing.

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4. Simple Navigation

Make it easy to get around your website. Place the menu where people expect it to be – at the top of the page.  

Don’t use fancy words or creative jargon, just keep it simple so users can find the information they want quickly.

5. Individual Product/Service Pages

Having a separate landing page for each of your services or product categories helps users find the information they need easily, lowering bounce rates, and increasing engagement.

Having all of your services on one page together can be overwhelming to some users.  Who wants to skim through a whole slew of information they don’t really want?  No one.  

Keep it simple for your users, save the details for the individual service pages.

6. SEO Best Practices

Don’t keyword stuff your pages or repeat them over and over like seen on many older websites.

Search engines now penalize for that, so use your keywords naturally throughout your content, your meta description, your image alt tag, and use good internal linking.

SEO is important for getting your website found online, so be sure to follow best practices.

7. Contact Info On Every Page

Put your company name, address, email and phone number on every page of your website.

If you put it in the footer of your website it’s easy to find, and good for SEO.  That also is where users will usually look for your contact information first, if it’s not at the top of the page.

8. Email Marketing

Collecting user email addresses is a must for growing your business.

This allows you to stay connected to visitors, so when they’re ready to buy, they buy from you.

Just make sure you actually email them something.  Set up a Welcome series of emails or send out a biweekly newsletter to stay on their radar.

If you’re not set up with an email marketing tool yet, I highly recommend MailerLite.  It’s perfect for beginners, free for your first 1000 subscribers, and has everything you need to stay connected with your customers.

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9. About Page

Use your About Page to tell your company story but do so in a very personable manner.

Remember, consumers want relationships with real people!  Talk about why you started your business or the history of the company.  Include milestones in your business and maybe a challenge you faced and overcame.

Don’t forget to include pictures of yourself and your team.

10. Responsive Design

Your website must look great on mobile devices, tablets, and desktop.  Mobile-responsive website design is not an option, it’s a must.  

Make sure you test your website on various-sized screens and make adjustments as needed.

Conclusion – 10 High-Converting Strategies For Your Small Business Web Design

Having a professional website for your small business can make or break your future success.  If you need a new website or your current web design needs some updates, Cincinnati Digital Marketing LLC is eager to learn more about your project.  We’ll deliver a beautiful website that converts visitors into customers – and so much more.

Call us now at 513-537-3882 or book a tell us more about your project here. 

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